If I end up going with a blog on my library website the gadget of "follow by e-mail" could be a good addition. That way, students and staff who choose that option can be notified if I add something to the blog - a new question or reflection, etc. (I think I am understanding that correctly anyway!) That could help bring students back to the site more often if they receive reminders about it - keep in their awareness. I will have to explore what other options for gadgets will make sense for the same/similar purpose.
I also saw that there was an event gadget as well. Although my site will have updates posted to the home page with events listed there, this would allow people to see them when they go to the blog as well (or instead). The more I can advertise an event, the better!
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